New alliance will increase coverage of association news and events, social media support, feature articles on association members
Toronto and Windsor, Ont. – Oct. 26, 2021 – Today Canadian Metalworking magazine, a publication of FMA Communications Canada Inc. and the Canadian Association of Mold Makers (CAMM), the leading national association representing mold makers, service providers, and suppliers to the global mold making industry, are pleased to announce a strategic partnership designed to promote Canadian mold making, machining, and manufacturing.
This strategic media partnership announcement was made during the CAMM annual general meeting by Jeanine Lassaline-Berglund, president of CAMM.
“The Canadian Association of Mold Makers is thrilled to be entering into a formal relationship with Canadian Metalworking. Our members are among the current subscribers and readers of Canada’s premier publication in the space. What is most exciting will be the way the partnership unfolds and opens the world of mold making to a wider audience, allowing us to continue to showcase the innovation and leading-edge activity from the people who make things that make things,” said Lassaline-Berglund.
It’s a tricky time for the industry. Tariffs, new technology, free trade deals, and changing automotive platforms are all challenging Canadian die and mold shops, while at the same time creating potential opportunities for the sector. Part of this change is a move toward electric vehicle (EV) production, which has the possibility of adding work to the mold making pipeline.
Representing Canadian Metalworking at the virtual conference was Associate Publisher Kathleen Fitzgerald.
“Canadian Metalworking’s partnership with CAMM is a great fit. This new partnership will help CAMM expand its reach into the largest metalworking audience in Canada, and it also will strengthen and broaden the magazine’s readership and editorial contribution to the mold making sector,” said Fitzgerald. “Both CAMM and Canadian Metalworking are united in their commitment to the educational sector to help ensure that manufacturing will continue to grow in strength and technology and that our youth will choose manufacturing and trades as their career path.”
With more than 25,000 subscribers, Canadian Metalworking has the highest number of subscribers in Canada’s metalcutting industries of mold making, automotive, aerospace, oil and gas, medical, and general machining.1
The CAMM annual general meeting celebrates the organization’s 40th anniversary and features guest speaker Christy Michalak, Director, Advanced Manufacturing Development Programs at NGen Canada. Michalak has a background in mechanical engineering and now works to help executives enhance their businesses.
About Canadian Metalworking
Founded in 1905, the magazine’s goal is to write about the technologies that matter most to Canadian manufacturers. Canadian Metalworking is a member of a family of magazines dedicated solely to the metal manufacturing industry, including its sister publication, Canadian Fabricating & Welding. It also is the official media sponsor of the major Canadian machine tool shows. www.canadianmetalworking.com
About the Canadian Association of Mold Makers
The Association was established in 1981 (then called the Windsor Association of Mold Makers or WAMM) to provide a unified voice in representing the mold making industry on the national and international stage. As the industry grew and interest in membership increased, it became the Canadian Association of Mold Makers in 1992 and has since been joined by a vast array of global companies focused on mold making, design, manufacturing, service, and supply. www.canadianassociationofmoldmakers.com
Backgrounders
- Industry associations help manufacturers lay the groundwork for success, Canadian Metalworking, by Jeanine Lassaline-Berglund
- Joining an association gives manufacturers a larger voice with government, industry, Canadian Metalworking, by Joe Thompson
- Canadian mouldmakers are finding a way forward, Canadian Metalworking, by Joe Thompson
Notes
1 Publisher’s own data, subject to audit, June 2021.
Contacts
| KATHLEEN FITZGERALD Associate Publisher Canadian Metalworking 647-977-3329 [email protected] | JEANINE LASSALINE-BERGLUND President Canadian Association of Mold Makers 519-818-8866 [email protected] |
